Introspective troubadour Lloyd James Fay returns with the release of his EP Fake Depth, which opens with new forthcoming single Idiocracy. Talking about the EP, Fay elaborates, “the theme is reflecting on what the internet, social media and modern technology is doing to society. How we have never been more connected yet at the same time so divided as people silo into echo chambers and fall foul of cognitive biases. Reflecting on the best thing about the internet is that it has given everyone a voice and the worst thing is that is has given everyone a voice. Trying to capture the zeitgeist of this moment where a celebrity narcissist is the most powerful person on the planet because of Twitter. And from a personal point of view, my journey from being an internet utopian to a dystopian.” Fey spoke with The Fountain in more depth about the singles, Hypocrisy and Every Time I’m Wrong in more depth.

TF: You have a new single out, what has the reception been like to Idiocracy and Every Time I’m Wrong?

Pretty positive. Some reviewers have really got it.

TF: How would you sum them up in one sentence? 

You could say the songs explore the contradiction of the internet, having this tool which should connect us more than ever, which instead seems to be dividing us and whether it is possible to overcome the hypocrisy of somewhat inherent, in-built biases towards what we want to believe and hear.

TF: Who do you look to and idolise when it comes to influences?

I like to let songs write themselves and then reflect or infer what the influences were. Sometimes they are obvious. I feel like I’m a vampire sucking influence from everyone and everywhere so I would have too many to list. I tend not to idolise too many artists though. I’d say over the past ten years maybe Mark Kozelek from Red House Painters and Sun Kil Moon has maybe influenced me the most. Tom Waits is one of my few idols but he is too idiosyncratic to copy. I tried writing lyrics in something you could generously describe as his style once and it just sounded wrong coming from me. It is why it is always best to try and find your own voice.

TF: What is your plan for the remainder of the year, after this single release, can we look forward to an EP, LP?

Yes, by the time you are reading this my new EP Fake Depth will be out. I had planned a launch gig in Glasgow and a UK tour this month with some festivals in the summer but coronavirus has put paid to that. I won’t be rescheduling anything until we have the all clear that we are not heading for a second wave and that people feel comfortable to return to going to gigs, however small. I’m scheduled to play two festivals in November (Perthshire Amber and Long Division), so I’m hoping they still go ahead. I’ll release another music video and some other online content in due time.